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ETV’s 2 channels to be on Dish Network in US via RRsat
MUMBAI: ETV Network has signed a contract with RRsat Global Communications Network for distribution of its two channels on Dish Network in the US.
ETV Kannada and ETV Marathi are being downlinked at RRsats‘ main teleport in Emek HaEla from Insat 4A satellite. The channels are converted from PAL to NTSC, encoded, and with a time delay delivered by fibre over the RRsat Global Network to Dish Network USA.
“RRsat Global Communication Network provides reliable, good-quality, turnkey delivery solutions,” said ETV Network‘s VP K Bapineedu. “RRsat has been instrumental in delivering signals of ETV Channels to USA with necessary time shift according to one of our requirements.”
RRsat is a content management and global distribution services solutions provider to the TV and radio broadcasting industries.
“We are pleased that ETV has chosen the RRsat Global Network to further expand its global reach to the USA,” commented RRsat VP Sales & Marketing Lior Rival. “ETV is joining our extensive list of customers and we are looking forward to a long term business relationship.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
