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Travel XP partners En Route for in-taxi entertainment
MUMBAI: Travel XP HD, the high definition travel channel from Celebrities Management, has partnered with En Route Media, the digital in-taxi media provider to offer travel content to the passengers on the move.
Travel XP HD boasts of the biggest HD library of travel content across the world and this content will be provided in short form video and showcased in En Route’s in-taxi screen network – Flo.
Flo is a tablet device embedded in radio cabs. It is an entertainment and advertising medium that brings together benefits to two major stakeholders. While passengers can relax and enjoy, brands get a chance to engage with a niche audience through an interactive, audio-visual platform in the captive cab environment.
Travel XP HD chief managing director Nisha Chothani said, “We partnered with En Route Media as we believe it‘s an extremely innovative and unique platform to reach out to our target audience even when they are on the run.”
En Route’s co-founder Paul Schwarz added, “We are always on the lookout for exciting content which can add value to our passengers’ journey. We are looking forward to this partnership with Travel XP HD.”
En Route Media’s Flo has already attracted brands like Volkswagen, McDonalds, Kotak Life and many more as advertisers. The company currently partnered with leading radio taxi service EasyCabs, with more than 250 screens on the road.They are also in talks with other major radio taxi players in the country to expand their network of screens.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
