MAM
Bangalore’s Switch-Hit Sports signs two hockey players
MUMBAI: Bangalore-based sports management firm, Switch-Hit Sports, has announced its association with drag-flicker Raghunath and forward SK Uthappa to source endorsements and other brand building activities.
The young Kodava lads recognised as key players on the national field hockey team will be instrumental in India‘s Olympic Campaign in London. Uthappa, an attacking forward, hogged the limelight in last year‘s National championship in Bhopal, where he was adjudged the best player, while Raghunath who has more than a ton of goals to his name has been playing on the Indian team for over six years.
Commenting on the association, Switch-Hit Sports Founder & CEO Dhruv Mullick said, “Our firm believes in innovation and looks to constantly expand our horizons on a wide canvas of Indian sports. Hockey is enjoying a much welcomed period of resurgence in India, and our association with Raghunath & SK Uthappa firmly instills our commitment to Hockey, particularly in an Olympic year where our hockey team will capture the nation‘s interest and new sporting icons will emerge.”
Founded last year, Switch-Hit Sports is the brainchild of Dhruv Mullick, who had earlier spent five years in the Indian sports management industry, with stints at the UB Group‘s sports marketing division, Professional Management Group and Globosport India, before launching his entrepreneurial venture.
Switch-Hit Sports also manages the brand investment portfolio of upcoming Karnataka cricketer Kunal Kapoor.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
