MAM
DDB MudraMax bags Rs 300 mn Nirmal Lifestyle media biz
Mumbai: The experience and engagement network of the DDB Mudra Group – DDB MudraMax – has been awarded with the media duties of Nirmal Lifestyle.
The account was won following a multi-agency pitch and size of the business is in the range of Rs 250-300 million.
The creative duties for the real estate developers already rest with DDB Mudra.
Nirmal Lifestyle director Rajeev Jain said, “We at Nirmal lifestyle have a vision for the next 25 years for our growth and expansion through ‘innovating, creating and transforming’ strategy. We have a vision to take up fitness and sports as our company‘s core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking in the next 10 years, we also require a media design and planning agency of equal caliber who can give our vision support and strength required. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level.”
DDB MudraMax Media Mumbai head Samir Khanna added, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited. We look forward to partnering with the team at Nirmal Lifestyle.”
DDB MudraMax enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, Print, Radio, Digital, Out-of-Home, Retail, Activation, Events, Bottom of the pyramid, Sports, Music, Youth and Entertainment and has 36 offices pan India.
Its clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, L&T, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway, ACC and others.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
