MAM
Zee TV climbs back to No 2 on the back of DID finale
MUMBAI: Zee TV has climbed back to number two spot on the back of the grand finale of the third season of its popular dance reality show Dance India Dance.
As per TAM data for week ended 21 April (HSM, C&S, 4+), the finale of DID 3 aired on 21 Apri garnered a 3.19 TVR helping the channel to pocket 214 GRPs (gross rating points). The channel had clocked 192 GRPs in the previous week.
Zee TV‘s gain happened in a week when the Hindi GEC genre continued its downslide due to the Indian Premier League, shedding 10 GRPs after losing 51 points in the trailing week.
Star Plus maintained its leadership position, albeit losing 13 GRPs. It endedThe channel ended the week with 248 GRPs as its top-rated shows saw marginal loss in their ratings.
Taking the No. 3 and 4 spots respectively, Sony Entertainment Television (Set) and Colors added four GRPs each to their last week’s tally. Set ended the week with 209 GRPs, while Colors had to rest satisfied with 194 GRPs in its kitty.
Sab, meanwhile, lost seven GRPs to close the week with 115 GRPs while Star‘s second GEC, Life OK, managed to add one GRP to close with 86 GRPs.
Sahara One ended 45 GRPs (last week 46). Imagine TV, the channel which ceased operations and has been running repeat content, closed the week with 41 GRPs, down from 57 GRPs last week.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
