Applications
Yahoo unveils programming at Digital Content NewFront
MUMBAI: Premier digital media company Yahoo! showcased a lineup of original video for its monthly global audience of 700 million users at its Digital Content NewFront event in New York City.
The internet giant also unveiled a number of new projects, covering a variety of topics — from sports to fashion to relationships — and featuring voices, hosts, and creative talent.
Yahoo!‘s new programming lineup for 2012 and beyond includes: Dancing With Myself (Debuts 2013), Men‘s Slate of Shows and Talent, Talk Show In Development – No Title (Debuts in July) with Jeff Goldblum as host, Stunt Nation (Debuts in July) with Sal Masekela as host, Yahoo! Sports Minute (Live) with Angela Sun as host, KaBOOM! (Debuts in July), The MANual (debuts in July), and Superfans (Debuts in July).
“The media and advertising industries are at a watershed moment, and no one is more poised to take advantage of the shift toward digital content than Yahoo!. Globally, we are a digital media powerhouse, providing high-quality, engaging & personalized content on every screen,” said Yahoo EVP & Head of Global Media Ross Levinsohn.
“We‘re partnering with industry leaders and top Hollywood talent, creating unique, premium experiences for distinct audiences around the world. By doing so, we create a tremendous opportunity for advertisers to connect with highly engaged and targeted audiences. We provide the content experiences that consumers want and the context that advertisers desire.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
