MAM
Lintas Initiative wins media mandate for Meritnation.com
MUMBAI: Meritnation.com has awarded its media duties to Lintas Initiative media.
Meritnation is an Infoedge group venture, offering e-learning for school students.
Lintas Initiative Media COO Raghav Subramanian said, “We are excited to work with Meritnation in the education space and we sure hope to add value to their business and help the brand grow through this strategic partnership. Lintas Initiative believes in mantra of ‘we grow when our clients/ partners grow‘.”
This account win is in addition to the agency‘s dotcom clients such as Naukri.com, Jeevansaaathi.com, Crazeal.com and Expedia.com.
Meritnation CEO Pavan Chauhan said, “One of our biggest thrust areas is to grow the online K-12 education category in India. Lintas Initiative Media has done some great work in helping build businesses. During our interactions with their team, we were quite impressed with their strategic thinking and by their commitment to help us grow our company. Education needs long term view and we are very happy to work with a partner like Lintas Initiative which is equally committed to be a part of our success story.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
