MAM
Neil Nitin Mukesh is the face for Volkswagen’s Think Blue initiative
MUMBAI: Volkswagen India has roped in Neil Nitin Mukesh as the brand ambassador for its Think Blue initiative.
The Bollywood actor will support the campaign for a year.
Mukesh had first lent his support for Volkswagen at the recent Auto Expo in New Delhi, encouraging people to take their first step towards a greener future by planting saplings at home.
Volkswagen group sales head of marketing and PR Lutz Kothe said, “Neil and we first met in New Delhi during one of our Think Blue initiatives at the Auto Expo and we realised Neil is extremely forthcoming about his support towards such campaigns besides his love for the latest in automotive technologies which was a perfect fit with the Brand‘s philosophy.”
The Think Blue mindset has three main pillars: environmentally friendly solutions and products, individual behaviour and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue as a consistent approach that will be reflected in the brand‘s actions and communication, the car major said.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
