MAM
InMobi makes two senior appointments
MUMBAI: As part of its strategy to aggressively tap the mobile advertising space in India, Bangalore-based mobile advertising network InMobi has embarked upon its expansion plans. For this, the firm has appointed Sandeep Deshpande as the country general manager India and Vishal Nongbet as business head of brands.
InMobi has also opened up offices at New Delhi and Mumbai.
In his new role at InMobi Deshpande will be responsible for InMobi‘s business operations and growth in India.
InMobi is banking high on the opportunities available in the Indian market. With an increased penetration of smartphones across age groups and social strata, the mobile ad impressions too are witnessing an upsurge and the advertiser community is accepting this innovation. With the current mobile advertising market in India touching $25 million, it is expected to hit $60-80 million by 2014.
Deshpande has over two decades of experience in launching and growing new businesses. Prior to joining InMobi, he spent nearly a decade in the Internet industry, working for organisations like Yahoo, Alibaba.com and Rediff.com. He was instrumental in launching and growing Yahoo! search marketing, its small business and local search during his stint as general manager.
Deshpande also played a role in setting up Alibaba’s fully owned subsidiary in India during 2010-11 and building the Alibaba brand among SMEs in the local market.
Nongbet brings 13 years of varied experience in lifestyle and youth product marketing, largely in the fields of consumer goods and media and entertainment. A graduate from the Indian Institute of Management Ahmedabad, he started his career with Pepsi, followed by Times Music. He then moved to Kodak where he was instrumental in growing their digital businesses into a $30 million business after which he served as head of marketing and alliances at Mumbai Mantra, the filmproduction and distribution start-up of the Mahindra group. He then took on the role of marketing head at SMSGupshup, the mobile marketing start-up.
InMobi founder and CEO Naveen Tewari said, “With their unique blend of experience in technology, expertise in e-commerce and brand marketing capabilities, we are confident that both Sandeep and Vishal will play an important role in identifying new business opportunities and further expanding our operations in India.”
Deshpande said, “I do hope that my experience in setting up new business and in online marketing will help me take InMobi to new heights.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
