MAM
Kareena Kapoor endorses Alpenliebe 2 Choco Eclairs
MUMBAI: Perfetti Van Melle India (PVMI), the Confectionary company, has roped in Bollywood actor Kareena Kapoor to endorse its Alpenliebe 2 Choco Eclairs brand.
This is the first instance of a celebrity endorsement in the Eclairs category and also Kapoor‘s first brand endorsement in the confectionary category, the company said.
PVMI director-marketing Nikhil Sharma said, “Today‘s youth immediately identify Kareena Kapoor as a style icon who has established herself through her work in Bollywood. When it came to selecting the right brand ambassador for Alpenlibe 2 Choco Eclairs, Kareena was a unanimous choice. She is a mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”
Kapoor will feature in the TVC, mobile and internet campaigns of the brand. The campaigns for the brand have been conceptualised by McCann Erickson.
The new TVC was made with an objective of introducing viewers to a magical world where a princess gets swept off her feet by the most unlikely of characters.
McCann Erickson Worldwide India chairman and CEO Prasoon Joshi said, “We wanted to use Kareena in a unique way and happy to stumble upon an idea which has immense charm and am sure will be loved by the consumers.”
The TVC is shot by ad film maker Ravi Udyawar, while the music is composed by Mikey McCleary.
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
