MAM
Grey’s creative team sees changes
MUMBAI: Grey India has brought in a series of changes in its creative leadership team.
Vishnu Srivatsav will move to Mumbai and serve as executive creative director and creative head of Batey India, which is Grey’s second agency in India. The agency has also appointed Ram Jayaraman as group creative director and creative head, south.
Jayaraman moves in from JWT, Mumbai where he was AVP and senior creative director (copy). He will lead the creative responsibilities for Grey South (Bangalore and Chennai) together with Sham Ramachandran who is executive creative director and creative head, south.
Ram has over 11 years work experience in advertising. In his previous role, he was the creative head for the India business on Radiant (RIN), Smirnoff, Amit Enterprises and Ahuja Constructions. He led Radiant to 5/5 in the agency review, a never-before achievement in the Unilever portfolio. Ram has also worked on some very popular brands and campaigns for Times Of India, Set MAX, Godrej, Kingfisher, Pepsi Co, Nestle, GSK (Horlicks & Boost), ESPN Star Sports, Ford, Pizza Hut, KFC, Hero Honda, Ford, Reebok, Unitech.He’s a Cannes 2005 finalist and Ranked 667 in Campaign Brief Asia’s “Top 1011 Creatives in Asia. His work has been published in Lurzer’s Archive 2008. He’s won a bronze at Goafest ’09 for craft in copy for a long copy ad written for TOI (on 26/11 attacks). Apart from advertising, he is passionate about books, poetry writing, Sachin Tendulkar, Royal Enfield, long-distance running, beer and heavy metal. He is a post graduate in Advertising & Public Relations, IMC.
Before his appointment, Ramachandran and Srivatsav together had spearheaded the creative duties for Southern region. Grey India has done work from its South market for clients like Britannia, Bharti AXA, UB Wines, ITC etc. Vishnu, after building the creative force in South, has now moved to Bombay as executive creative director and creative head, Batey (a Grey group company).His responsibility is to build a formidable creative structure for Batey in Mumbai.
MAM
Kantar appoints Biswaroop C as Southeast Asia growth chief
Former Toluna MD to lead commercial growth across Southeast Asia markets.
MUMBAI: In a world chasing algorithms, growth still seems to come down to one thing, understanding people better than spreadsheets do. Biswaroop C is stepping into that very equation, joining Kantar as chief growth officer for Southeast Asia. The mandate is clear drive commercial growth across the region at a time when the insights industry is being reshaped by artificial intelligence and evolving client expectations.
Biswaroop shared the update via LinkedIn, signalling both a career move and a shift in focus. While acknowledging the growing influence of AI in how insights are generated, he underscored that the fundamentals of the business remain unchanged: trust, context, and the ability to decode what clients really mean not just what they say in a brief.
Drawing on his experience across APAC and Africa, he noted that businesses ultimately value partners who can go beyond formal mandates and engage with underlying concerns. It is a perspective that aligns with Kantar’s push to blend data-driven intelligence with deeper human understanding.
He joins from Toluna, where he served as managing director in Singapore, bringing regional leadership experience and a track record in scaling insights-led businesses.
As Kantar sharpens its growth play in Southeast Asia, Biswaroop’s role will centre on working closely with teams across markets navigating a landscape where technology may be rewriting the tools, but relationships continue to write the outcomes.
