Hindi
Producers plan sequel of Vicky Donor
MUMBAI: The producers of Vicky Donor are planning a sequel. John Abraham under his banner J.A. Entertainment along with Ronnie Lahiri’s Rising Sun Films, Eros International and Ram Mirchandani’s Rampage Motion Pictures are contemplating making a sequel of the film that has attained cult status.
“The box-office success coupled with the awe-inspiring feedback across all mediums has prompted us to think on having a sequel. Vicky Donor is not merely a film, it‘s a movement,” averred Ram Mirchandani of Rampage Motion Pictures.
The producers include John Abraham, Ronnie Lahiri‘s Rising Sun Films, Eros International and Rampage Motion Pictures.
“Right now, director Shoojit Sircar and writer Juhi Chaturvedi are brainstorming on what issue we need to tackle next. Vicky Donor has achieved cult status and we need to respect the sanctity,” observed Lahiri.
Meanwhile, Abraham has decided to make his next film, Hamara Bajaj. Undoubtedly the producer has repeated Ayushmann Khurrana and Yami Gautam to play the lead.
The film will have Khurrana play the role of a tourist guide who loses his values in the quest for affluence and success. Interestingly Khurrana’s role in Hamara Bajaj is said be inspired by Dev Anand’s Guide.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
