MAM
Triton to handle Combbos account
MUMBAI: Creative agency Triton Communications has won the creative and digital duties for Combbos following a multi-agency pitch. The account will be handled out of the agency‘s Delhi office.
A source said that the media duties for the account will also be awarded to Triton, but an official confirmation will be given only later this week.
Triton Communications Delhi branch head Rohit Madhusudan confirmed that the agency had won the creative and digital duties for Combbos.
The pitch was lead by Triton Communications CSD Prashant Mishra and creative director Subroto Mitra.
Triton Communications was established in 1991 and has offices in Delhi, Ahmedabad, Pune, Mumbai and Bangalore. Its clients include Adani Wilmar Ltd, A.B. Jewels, Add Gel Pens, Silk Mark Organisation of India, Ministry of Textile, GOI, Department of Information & Publicity, Government of Karnataka, Department of Information & Publicity, GOK, Desai Brothers Ltd, Eureka Forbes Ltd, Force Motors Ltd, Government of NCT of Delhi, Greaves Cotton Ltd, Hamdard, Indus Steels & Alloys Pvt. Ltd, Ministry of Railways, Government of India, National Egg Co-ordination Committee (NECC), Orient Papers & Industries Ltd, United Breweries Ltd, Vadilal, Videocon Industries Ltd, Venky‘s (India) Ltd, Vini Pvt. Ltd, Wagh Bakri, Yes Bank Ltd and Zydus Wellness.
Combbos is the first venture from SANS Retail Ventures. An authorised e-tailer working with a network of consumer electronics, home appliances, entertainment gadgets, IT and mobile manufacturers/establishments, Combbos is an e-commerce platform that provides good bargains. The platform was put to beta testing in September 2011 and has been operational since then.
Digital
Election Commission to meet social media platforms on 11 March
Talks focus on tackling misinformation and deepfakes ahead of Assembly polls in multiple states.
MUMBAI: India’s poll watchdog is calling time on deepfake drama because when elections meet AI trickery, even the ballot box needs a fact-check referee. The Election Commission of India will convene senior officials from major social media platforms on 11 March 2026 at Nirvachan Sadan, New Delhi, to discuss the growing challenges of misinformation and deepfakes during elections.
The agenda centres on the “opportunities and challenges” of social media use in the electoral process, with the Commission aiming to develop a framework for its “optimal and responsible” application in line with existing laws. Discussions will cover improved content monitoring, faster responses to election-related complaints, and closer coordination with authorities during campaign periods.
The meeting comes ahead of Assembly elections in several states, including West Bengal, Tamil Nadu, Kerala, Assam and the Union Territory of Puducherry. The rising influence of social media in politics has heightened concerns over manipulated content, including deepfakes, which have been linked to incidents of violence and misinformation in past polls.
In recent elections, political parties and candidates have increasingly used AI tools to create synthetic videos, audio clips and fabricated statements impersonating opponents or falsely showing endorsements. The Election Commission had issued advisories before the 2024 general elections, directing parties to avoid circulating deepfakes and remove misleading material within three hours of detection, citing provisions under the Representation of the People Act, 1951 and the Information Technology Act, 2000.
The consultations follow earlier engagements with tech companies and reflect broader policy debates on regulating AI-generated content. Amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 shortened the removal timeline for unlawful content from 36 hours to three hours, a change that has drawn criticism from industry players for leaving limited room for careful legal and factual review.
Executives from global platforms, including Meta, have argued that while they are committed to addressing harmful content, the tight deadline complicates compliance.
As deepfakes blur the line between real and reel, the Election Commission isn’t just monitoring posts, it’s trying to keep the vote real in an age where reality itself can be edited.
