Nike renews Asian Football Confederation contract

MUMBAI: The Asian Football Confederation (AFC) has announced that sportswear manufacturer Nike has extended its commercial engagement with Asian football.

The Oregon-based company is a designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The company has been associated with AFC since 2005.

The agreement includes all AFC national competitions like the AFC Asian Cup as well as the qualifying tournaments for the 2014 FIFA World Cup, 2016 Olympic Games and the AFC Club programme.

AFC acting president Zhang Jilong said, “I couldn‘t be more excited about the extension of AFC‘s sponsorship agreement with Nike. Nike believed in the potential of Asian football and our alliance started in 2005. Nike‘s commitment is a good testimony to the great appeal of AFC tournaments as a superior marketing platform.”

World Sport Group East Asia president Nick Mould said, “It is a great pleasure to renew our relationship with Nike on behalf of Asian football. Since the beginning of their engagement with the AFC, Nike have been a proactive and innovative partner and we look forward to continuing to work closely together.”