AD Agencies
OneNative Advertising becomes CereOne Media, unveils holistic digital approach
Mumbai: In the realm of digital marketing, where consumer engagement demands innovation, Mumbai-headquartered OneNative Advertising integrated digital media advertising company, has taken a bold step towards redefining its identity. The company has transformed itself into CereOne Media, a holistic digital marketing solutions provider committed to crafting authentic connections between brands and users. Established in 2017, the company has emerged as a key player in the digital media advertising landscape, with headquarters in Mumbai and offices in Delhi, Bangalore and a subsidiary in Singapore. The decision to rebrand stems from a strategic shift towards a more comprehensive and thoughtful approach to marketing.
CereOne: Nurturing Meaningful Connections in the Digital Era
CereOne Media represents a significant evolution from native advertising to a comprehensive suite of solutions designed to meet the challenges of the digital age. The company now offers advertising solutions across the ecosystem of Connected TV, Programmatic Digital Out of Home (pDOOH), innovative content marketing, high impact – sustainable advertising via WeTransfer and more. The underlying commitment to deep thinking and strategy remains unchanged, promising a unique and effective approach in the competitive digital marketing landscape.
“Our new identity, CereOne Media, signifies our dedication to deep thought and strategy in the digital marketing space,” said CereOne Media founder-director Deepak Karnani. ” Within the digital media universe, consumers keep moving between mediums the need of the hour is a channel approach across digital media, where the users can be reached seamlessly – true to our motto of making brands matter in moments that matter.”
“We are excited about the possibilities that CereOne Media opens up for brands in the digital
marketing landscape,” added CereOne Media co-founder Harish Patil. “At CereOne Media, we believe that every brand interaction should be an experience that is not just welcomed but also wanted, invited in and not blocked.” The Essence of CereOne: A Thoughtful Blend of Mind and Unity The name CereOne is a fusion of “Cere,” derived from the Latin “cerebrum,” reflecting the focus on deep thought and strategy, and “One,” signifying a holistic approach where all solutions converge seamlessly. The vibrant and exciting pink, combined with a bright orange colour scheme, conveys warmth and collaboration. A commitment to making brands matter in moments that matter At CereOne Media, the commitment is to empower brands to come to life and connect with their audience in moments that truly matter. The rebranding emphasizes the company’s dedication to helping brands tell their stories in a way that resonates, inspires, and leaves a lasting impression.
Stay tuned as CereOne Media unfolds its journey, sharing more insights into the transition and the expansive range of services designed to elevate brands in the digital space.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
