MAM
Indo Nissin Foods to sponsor Indian contingent for Olympics
MUMBAI: The performance of Indian athletes on the field is finally beginning to show results off the field as well with the Indian Olympic Association closing its third sponsorship deal for the upcoming London Olympics.
Indo Nissin Foods Ltd, the makers of Top Ramen noodles, is the latest to join the Olympics bandwagon by signing on as principal sponsor of the Indian contingent for the Games.
IOA acting president Vijay Kumar Malhotra, while welcoming the sponsorship deal, expressed confidence that more industrial houses and entrepreneurs will come forward to be part of the Olympic Movement in the country.
“This is part of our commitment we had made to the sports persons qualified for the Olympics that they will get their due share. I hope they will bring laurels to the nation. We in IOA have kept our promise and we hope the athletes will keep give their best at the Games,” Malhotra added.
Also on board as sponsors are South Korean electronics major Samsung and Indian dairy products company Amul.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
