MAM
Aidem to handle Radiowalla Network’s ad sales
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the sales for Radiowalla Network’s SpotRadio and Radiowalla properties. Radiowalla Network is a young startup, which was launched in August last year.
SpotRadio offers customised radio business solutions to retail and corporate businesses. It is a 24×7 internet based radio service that offers entertainment solutions through in-store radio networks that plays music and other radio programming for entertainment of customers. The service creates customised, targeted and premium radio for clients taking into consideration their customers’ and employees‘ taste and preferences by building music associations that connect a customer and employees to a brand.
Providing control, customisation and flexibility, SpotRadio helps clients target their in-store audience by inserting promotional messages that are used to inform customers in real time about on-going sales, events and promotions.
Radiowalla is a direct-to-consumer radio service which offers a variety of special interest, mood enhancing Internet radio channels that indulge audiences worldwide. Radiowalla offers music and non-music streaming audio channels delivered via broadband across most digital and mobile platforms.
Aidem Ventures executive vice president Kaushal Dalal said, “We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. This will be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy.”
Radiowalla Network CEO and co-founder Anil Srivatsa said “SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3000 locations in India. Gloria Jean’s, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader.”
Digital
Anthropic eyes $900bn valuation in new funding round ahead of IPO: Reports
Claude maker may surpass OpenAI as investor interest heats up sharply
SAN FRANCISCO: Anthropic is exploring a fresh funding round that could value the company at more than $900 billion, potentially making it the world’s most valuable artificial intelligence startup, according to Bloomberg reports.
Citing sources familiar with the matter, Bloomberg News reported that the Claude maker is in early-stage discussions with investors and is entertaining offers at more than double its current valuation. No deal has been finalised yet.
The interest marks a sharp jump from February this year, when Anthropic raised $30 billion at a valuation of $380 billion. Since then, investor appetite appears to have intensified, with multiple pre-emptive offers on the table.
According to TechCrunch, the company has received proposals to raise around $50 billion at valuations ranging between $850 billion and $900 billion. A decision is expected to be taken at a board meeting in May.
If the deal goes through at the upper end of that range, Anthropic would overtake OpenAI, which was valued at $852 billion in March, to become the most valuable AI startup globally.
The potential fundraise also comes against the backdrop of a possible initial public offering, which could be launched as early as October, the Bloomberg report noted.
The company counts tech heavyweights such as Amazon and Google, part of Alphabet, among its key backers. Both firms have continued to deepen their ties with Anthropic through multi-billion-dollar, performance-linked investments.
Interestingly, earlier reports had suggested that Anthropic was cautious about raising funds at valuations of $800 billion or more. The latest developments, however, indicate that market enthusiasm for advanced AI models and infrastructure may be shifting those thresholds quickly.
As the race for AI dominance accelerates, Anthropic’s next move could set a new benchmark for startup valuations, and signal just how high investors are willing to bet on the future of artificial intelligence.
