MAM
Levi’s moves creative account to W+K
MUMBAI: Ending its association with WPP owned creative agency JWT, apparel brand Levi‘s has handed over its creative duties to Weiden + Kennedy (W+K) as part of its global realignment plan.
JWT had been handling the account since 2002. It will continue to be associated with Levi Strauss & Co. as the global creative agency on record for the dENiZEN brand.
Levis had called for a global review of its creative and media agencies way back in September 2010. At the time, the brand had nearly 20 agencies on its roster around the world. The idea of calling the pitch was to consolidate the business with one agency to provide seamless communication all over the globe.
In January 2011, Levi‘s announced that it will be consolidating its media business with Omnicom‘s media agency OMD while it‘s global creative mandate was assigned to independent agency W+K. the agency was already handling the denim brand‘s creative business in America since 2008.
Levi‘s India director marketing Vishal Bhalla told indiantelevision.com, “W+K is the global creative agency on record for the Levi‘s brand, and are now also responsible for the Levi‘s brand in India. JWT has played an extremely significant and absolutely stellar role in developing the Levi‘s brand and jeanswear culture in India.”
Wunderman is the brand‘s digital agency AoR globally.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
