Lowe Lintas & Partners is Essar Steel’s creative AoR

MUMBAI: Lowe Lintas & Partners has bagged the creative duties of Essar Steel on the back of a multi-agency pitch.

The account will be handled out of the agency’s Mumbai office.

Essar Steel is a global producer of steel with a footprint in India, Canada, USA, the Middle East and Asia. It is a fully integrated flat carbon steel manufacturer – from iron ore to ready-to-market products and has clients including Caterpillar, Hyundai, Swaraj Mazda, the Konkan Railway, and Maruti Suzuki.