MAM
Britannia ups FY’12 ad spends by 26% to Rs 4.2 bn
MUMBAI: Britannia Industries (BIL) has spiked its spend on advertising and promotions in the fiscal ended 31 March by 26.07 per cent.
On a consolidated basis, the company spent Rs 4.2 billion on advertising in the year as opposed to Rs 839.3 million in the previous fiscal.
For the fourth quarter of the fiscal ended 31 March 2012, the company spent Rs 1.1 billion on advertising as opposed to Rs 839.3 million a year ago.
Britannia made several new introductions in the Health & Nutrition products as well as indulgent products. Its longstanding brand GoodDay completed 25 years and added new offerings like Choconut, Chocochip and Classic Fresh Bake cookies to its portfolio. A range of savoury snacks – NutriChoice Multigrain Thins, NutriChoice Multigrain Roasty and 50-50 Snackuits – were also launched.
Total expenses increased by 20.03 per cent to Rs 52.36 billion, from Rs 44.38 billion.
BIL MD Vinita Bali said, “Our three priorities during the year were managing revenue, managing cost and generating new value through innovation in products, processes and technology. This focus enabled us to deliver a top line growth of 19 per cent and a profit growth of 48.5 per cent, on a consolidated basis. Each business, in India and overseas, showed a significant improvement in performance.”
BIL’s consolidated net profit went up by 48.53 per cent to Rs 1.99 billion, compared to Rs 1.34 billion in the earlier year. Total income from operations jumped 19 per cent to Rs 54.85 billion, from Rs 46.09 billion.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
