MAM
BMB India picks Raj Nair as CCO
MUMBAI: BMB India, a 50:50 joint venture between Trevor Beattie‘s BMB and advertising major Madison World, has appointed Raj Nair as chief creative officer.
Nair‘s last stint was with Contract advertising as regional creative director. He had joined contract advertising in 1997 as executive director and senior VP, where he grew to become the regional creative director.
BMB India CEO Prabha Prabhu said, “When we started BMB India, our objective was to imbibe the BMB culture. Hence we got Pat Burns from our London office as the CD. Now that we have passed that stage, we thought it was time to get a creative head from India. A person who has rich experience, done some edgy work, won lots of awards and has a respectable name in the industry. And Raj Nair fitted the bill. I am delighted to have Raj Nair as our Chief Creative Officer to help me take BMB to the next level.”
BMB London chairman Trevor Beattie added, ” Raj has been there and done it. He‘s a class act. He also gets what BMB is about, he instinctively knows what makes us tick. Raj has a portfolio and track record of stylish, uplifting work, we‘re very proud to have him carrying the creative torch for BMB India.”
Nair added, “The time has come to help fashion the future of BMB in India. BMB have been creating some stand – out work in London. It‘s up to the team and I to do the same here. I want to help create and recommend communication solutions for clients that make the brand famous, ideally, regardless of the medium used. (We will be traditional/non-traditional/whatever-it-takes.) I want clients to feel and believe a sense of true partnership. And, very importantly, I want to help create and nurture an uplifting, rewarding, fun atmosphere at work that inspires and liberates people to create great work.”
Nair has been in advertising for 20 years. Prior to joining Contract advertising, he had also worked with JWT and Enterprise.
BMB India is the advertising unit of Madison World with 22 units across 9 specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
