MAM
Big CBS Love’s new ad campaign talks about STBs
MUMBAI: Big CBS Love, the diva destination from the JV between Reliance Broadcast Network (RBNL) and CBS Studios International, is launching a new ad campaign aimed at increasing awareness about digitisation and empowering consumers with information, while parallelly enabling operators to build their brand equity.
Titled ‘Subscribe to Love on Your Set Top Box‘, the campaign launches on the back of RBNL‘s ‘Choose Your Set-Top-Box wisely‘ campaign.
The four week long campaign will use print, television, OOH and digital mediums.
The message of the campaign is that viewers should not miss the Divas and subscribe to the channel. The Divas the channel is referring to are- Sarah Jessica Parker (Sex and the City), Tyra Banks (America‘s Next Top Model), Sarah Michelle Gellar (Ringer), Oprah Winfrey and Priyanka Chopra (India‘s first Glam Diva).
Big CBS Networks business head Vishal Rally said, “Big CBS Love is all set to make the most from digitisation. Targeted at the upwardly mobile urban women audiences we have tailored our programming to offer what appeals to our audiences, making it the Diva Destination. With ‘Subscribe to Love on Your Set Top Box‘, we want to further awareness and ensure audiences are equipped to make the right choice when choosing their channels and DTH operators, so they don‘t miss out on their favourite Divas!”
Big CBS Love is distributed as part of RBNL‘s seven channel bouquet which also includes Big CBS Prime, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV, and soon to be launched Big RTL Thrill.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
