MAM
Big CBS Love’s new ad campaign talks about STBs
MUMBAI: Big CBS Love, the diva destination from the JV between Reliance Broadcast Network (RBNL) and CBS Studios International, is launching a new ad campaign aimed at increasing awareness about digitisation and empowering consumers with information, while parallelly enabling operators to build their brand equity.
Titled ‘Subscribe to Love on Your Set Top Box‘, the campaign launches on the back of RBNL‘s ‘Choose Your Set-Top-Box wisely‘ campaign.
The four week long campaign will use print, television, OOH and digital mediums.
The message of the campaign is that viewers should not miss the Divas and subscribe to the channel. The Divas the channel is referring to are- Sarah Jessica Parker (Sex and the City), Tyra Banks (America‘s Next Top Model), Sarah Michelle Gellar (Ringer), Oprah Winfrey and Priyanka Chopra (India‘s first Glam Diva).
Big CBS Networks business head Vishal Rally said, “Big CBS Love is all set to make the most from digitisation. Targeted at the upwardly mobile urban women audiences we have tailored our programming to offer what appeals to our audiences, making it the Diva Destination. With ‘Subscribe to Love on Your Set Top Box‘, we want to further awareness and ensure audiences are equipped to make the right choice when choosing their channels and DTH operators, so they don‘t miss out on their favourite Divas!”
Big CBS Love is distributed as part of RBNL‘s seven channel bouquet which also includes Big CBS Prime, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV, and soon to be launched Big RTL Thrill.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
