Applications
ABP launches iOS app for iPad and iPhone in Bengali
MUMBAI: ABP Group, the eastern India media conglomerate, has launched an application- ‘My Anandabazar‘ for iPad, iPods and iPhone in order to cater to the growing global Bengali mobile Internet consumers.
According to the company it is the first Bengali language iOS application of its kind with a diverse range of features. It offers live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV. Four Bengali magazines – Desh, Sananda, Ananandamela and Anandalok – are also available on the app.
ABP Group VP-digital and English magazines Kaushik Banerjee said, “We are excited to release this new universal app to address the booming iOS market for Bengali communities.”
The movie section will offer Bengali classics with new additions every fortnight and radio channel ‘Radio Ananda‘ will also air music of olden times. The video recipe section ‘Ponchobyanjon‘ will create authentic taste of Bengal and will new recipe videos will be added every fortnight.
While ABP Ananda provides all the updates on local events, politics, entertainment and sports, Sananda TV brings the wide spectrum of quality Bengali entertainment soaps, reality shows and more.
The app is for free.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
