Applications
Vuclip launches Vuclip TV to offer TV shows on mobile phones
MUMBAI: Vuclip, a mobile video company, has announced the launch of Vuclip TV that enables users to watch popular TV shows on their mobile phone.
As of now, Vuclip TV will serve more than 4000 video clips from various popular TV shows in Hindi, Telugu, English and other languages and new videos will be added regularly. It delivers mobile video experience on more than 5500 handsets, ranging from smart phones to basic feature phones that have video playing and internet capabilities.
Vuclip VP – business development and managing director India and Middle East Salman Hussain said, “Vuclip offers a great mobile platform to watch a huge variety of videos from movies, entertainment, sports, music, politics, news, raw footage, etc. TV Shows are extremely popular among the Indian audiences. Since it is not possible to carry television sets everywhere, we are confident that our fans will love this new offering from Vuclip that helps them watch their favorite TV shows anytime, anywhere, on the go.”
Vuclip TV serves content from content providers such as NDTV, UTV, India Today, 9XM and Maa TV. The video clips will include the viewers‘ preferred daily soaps, reality shows, interviews, television gossip, contests, horror shows, TV show updates and on the set content.
Vuclip TV is available at tvshows.vuclip.com.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
