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TV Desi adds ARY Network channels to its bouquet
MUMBAI: TV Desi, a leading IPTV provider of South Asian television programming in North America, has added ARY Network channels ARY Digital, ARY News, ARY Muzik, ARY Zauq, and ARY QTV to its bouquet.
Furthermore, TV-Desi will also carry the ARY Digital Network for the Pakistani community across the African continent.
“We are thrilled to welcome the ARY Digital Network to TV-Desi. We are proud to offer the Pakistani community in Canada the greatest selection of Urdu programming in the market today. Ultimately, our partnership with ARY serves our highest mandate and corporate commitment: to provide top quality programming at affordable prices on all devices to South Asian communities across Canada and other parts of the world,” said KyLinTV International Network Vice President Michael Bradley.
“ARY Digital Network has become a means for all expatriate Pakistanis to stay connected and updated with the happenings of their homeland. Apart from this, it has become a major source of information, knowledge and entertainment for the viewers around the globe as well. Our vision is to keep contributing positively to the fast growing information based global society and to create opportunities for cultures to interact and experience each other in a constructive way,” commented ARY Digital Network President & CEO Salman Iqbal.
ARY Digital is the subsidiary of the ARY Group established in 1970 by Pakistani businessman, Haji Abdul Razzak Yaqoob who is the chairman of the group.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
