MAM
JCDecaux consolidates DTIDC bus shelter ad contract 20 years
MUMBAI: Global outdoor company JCDecaux India has consolidated the account of Delhi Transport Infrastructure Development Corporation Limited (DTIDC) for 20 years.
JCDecaux will install, upgrade, operate, maintain and market 419 advertising bus shelters in Delhi.
The 20-year contract can be extended for another five years. These bus shelters will be located across Central, North, South, East & West Delhi, giving the agency an edge over its peers.
Under this contract, JCDecaux India will upgrade 319 existing bus shelters in addition to installing 100 new advertising bus shelters at new locations across Delhi. With this win, JCDecaux India has strengthened its street furniture portfolio in Delhi with a total of 5,594 advertising displays including 866 advertising bus shelters, 1,438 pole-mounted Mupi and Flag poles, 26 toilets, 50 Information displays (seniors), 24 vending kiosks, and 10 police booths.
GNCT Delhi transport minister Arvinder Singh Lovely said, “The endeavour of the Government of Delhi is to provide world class infrastructure to the residents of Delhi. In the recent past, government has taken a number of initiatives to enhance the Public Transport System in the city such as introducing new state-of-the-art Bus Queue Shelters for the benefit of its citizens. JCDecaux has consistently performed in maintenance of their bus queue shelters and has delivered a self-satisfactory experience for the public transport users.”
JCDecaux chairman of the executive board and co-chief executive officer Jean-Charles Decaux said, “We are delighted that in the light of our past performance, the Government of Delhi has chosen to expand JCDecaux‘s services, enabling us to continue to play a part in the transformation of the city. This new contract will bring the benefits of well-maintained advertising bus shelters in premium locations to an even greater number of people living in the city. It consolidates JCDecaux‘s position as the leading street furniture company in India, strengthening the reach of JCDecaux‘s national network and enhancing the communications‘ strategies of advertisers and their agencies.”
The JCDecaux group posted revenue of 2463 million Euros in 2011 and 569 million Euros for the first quarter of 2012.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
