MAM
FICCI appointments Kevin Vaz as chairman of FICCI media & entertainment committee
Mumbai: The Federation of Indian Chambers of Commerce and Industry (FICCI) announced the appointment of Kevin Vaz, CEO – broadcast entertainment, Viacom18 as the chairman of FICCI media & entertainment committee.
Vaz, a highly accomplished executive with nearly three decades of experience in the Media & Entertainment industry, joined Viacom18 in July 2023 as CEO – broadcast entertainment. In his current capacity, he oversees the media company’s broadcast business, film studio, merchandising business, live entertainment, and regional entertainment on Viacom18’s digital (OTT) platform. Vaz’s visionary leadership and strategic insight have already begun elevating the company’s television viewership, scaled up revenue realization, and significantly increased the network’s overall market share across genres and geographies.
FICCI Media and Entertainment Committee for the last 25 years has been the principal force behind major policy changes and working towards fostering growth, advocating for favourable policies, and promoting the overall development of the sector and its allied ecosystems. The committee has been chaired by Yash Chopra, Karan Johar, Uday Shankar, Sanjay Gupta and Jyoti Deshpande in the past.
FICCI deputy secretary general Leena Jaisani said, “FICCI, as the apex industry association, has consistently led the charge in fostering collaborations with diverse stakeholders within the realms of Indian commerce and government. In navigating the complexities of this dynamic landscape, FICCI remains steadfast in its commitment to driving meaningful policy discussions and facilitating their effective adoption, thereby shaping a vibrant and progressive future for the media and entertainment sector in India. FICCI is confident that Mr Vaz, with his wealth of experience, will bring fresh perspectives and contribute significantly to the continued growth of the media & entertainment industry.”
Chairman broadcast entertainment, Viacom18 and FICCI media and entertainment committee & CEO Kevin Vaz said, “The Indian media and entertainment industry is at an interesting tipping point in time. While the interplay of technology, content and consumer behaviour is reshaping the very definition of the sector, in India there is a clear headroom for growth across categories and a confluence of interests between multiple players in the ecosystem. At a global stage, the soft power inherent to our industry can act as a leverage multiplier to India’s growing cultural influence. I feel honoured to be given the responsibility to lead this committee and look forward to interacting with stakeholders across the board to further our sector’s footprint.”
The dynamic committee includes promoters and CEOs from various verticals such as TV and radio broadcast, film production & exhibition, print, animation, visual effects, gaming, comics, AR/VR/MR (AVGC-XR), digital entertainment events, OOH, among others.
Vaz along with the Media and Entertainment committee will be engaging with the industry at FICCI FRAMES 2024 scheduled from 5 to 7 March 2024 in Mumbai.
MAM
Paisley Pop Shop expands film collaborations for 2026 slate
Three new film tie-ups follow Rs 112 crore success of Ek Deewane ki Deewaniyat
MUMBAI: Lights, camera… couture, because in hindi movie’s latest script, jewellery isn’t just worn, it performs. Luxury label Paisley Pop Shop is doubling down on its cinematic ambitions, confirming partnerships with three upcoming film productions slated for release in late 2026. The move comes on the back of the brand’s breakout moment with Ek Deewane ki Deewaniyat, which clocked a global box office haul of Rs 112 crore by early 2026. That outing, fronted by Sonam Bajwa, saw Paisley Pop’s designs become integral to character styling turning screen presence into a trend-setting moment off-screen.
For its next act, the brand is crafting bespoke heritage pieces for lead characters across genres, spanning period dramas to contemporary narratives. While film titles remain under wraps, the strategy signals a clear pivot: from product placement to narrative integration.
Alongside these collaborations, Paisley Pop is rolling out a limited-run “Film Edit” this April. The capsule includes the “Protagonist Series” featuring sculptural Polki sets designed for high-definition visual impact, and “Heritage Revival” pieces rooted in intricate Kundan craftsmanship both aimed at translating cinematic aesthetics into consumer wardrobes.
At the centre of this expansion is a growing emphasis on storytelling through design. The brand’s J&K artisan collective, which gained visibility through its previous film outing, continues to anchor this approach, blending traditional techniques with screen-ready scale.
What began as a styling experiment now looks like a structured play at the intersection of fashion and film. And if Paisley Pop’s trajectory holds, the silver screen may soon double up as its most influential showroom.
