COMFED empanels 4 agencies to handle creative duties

MUMBAI: Bihar State Co-operative Milk Producers’ Federation (COMFED) has empanelled four agencies to look after its creative business.

The empanelled agencies are Goldmine Advertising, Crayons, Sharad Advertising and Siddhartha Advertising.

Siddhartha Advertising owner Diljeet Khanna said the agency had made it to the empanelled list.

According to market estimates, the account size is pegged at around Rs 100-200 million.

COMFED markets milk products under the brand name ‘Sudha’. The mandate of the agencies is to change the entire branding of Sudha, its logo, packaging and communication. The agencies will look at television and print as potential mediums to create awareness about the rebranding.