MAM
Hyundai’s new i10 TVC featuring SRK goes on air
NEW DELHI: A new television commercial featuring Shah Rukh Khan in Hyundai Motor India Ltd’s (HMIL) Next Gen i10 goes on air today.
Khan is supported by Manajari Phadnis who plays the female lead in the commercial. The TVC is built around the theme of, “The World is on your side when you drive an i10,” — the film unfolds to show how “good things” happen to Khan as soon as he gets into an i10.
Announcing the launch of the new television commercial, HMIL marketing and sales director Arvind Saxena said, “The i10 has been one of our most successful cars, with the new commercial we want to reiterate the message that the i10 continues to be a preferred choice with competition nowhere close to it in styling, features or mileage.”
The storyline revolves around the “good” things that the i10 brings to its owners. As Khan starts driving the car, he gets great company in the form of Manjari next to him. And the weather that was looking ominous also begins to turn sunny as he drives along. The whole theme has been explained with the help of a device that is a “benevolent imaginary hand” which makes Khan’s luck turn good.
The commercial depicts how the i10 becomes a means of acquiring a life that is brilliant.
The i10 was launched in October 2007. It was awarded the Indian Car of the Year Award in 2008. In September 2010 the Next Gen i10 was launched.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
