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Reliance Home Video to release Madagascar game on 13 June
MUMBAI: Reliance Home Video & Games will launch the Madagascar 3 game, titled Madagascar 3 – Europe’s Most Wanted, on PS3 and Xbox in India on 13 June.
This will be the first movie based game title launched by Reliance Home Video and Games with Japanese game developer Namco Bandai.
Last week, Indiantelevision.com had reported that Reliance Home Video and Games has tied up with Namco Bandai, to distribute and promote movie based games in India.
Madagascar 3 – Europe’s Most Wanted is priced at Rs 2,799 for PS3 and Xbox and will be available at all leading bookstores like Landmark, Crossword, etc. and also on e-commerce portals like Flipkart.
Speaking on the latest game title, Reliance Home Video and Games COO Sweta Agnihotri said, “We are excited to bring our first movie based game title in India through our partnership with Namco Bandai. The latest installment of Madagascar is a welcome addition to our fast expanding portfolio of game titles on multiple platforms. The initial feedback on the game has been encouraging and I am sure that kids in India will enjoy the interactivity that the game offers in enhancing their experience of the movie. We are committed to bringing the best entertainment for both home video and games to our consumers and will continue to bring several more such titles to our Indian consumers.”
Madagascar 3 (the game) combines the fun of circus and carnival games with madcap, Madagascar-style adventure. The characters travel across Europe in an adventure that goes beyond the film. Kids get a chance to play as their favourite Madagascar characters in a unique combination of action, adventure, and circus party games that bring the movie franchise to life.
Some of the key features of the game include the official Madagascar 3 video game, drop-in co-op multiplayer for family gaming, play as favourite Madagascar characters across multiple European locations and a unique mix of action gaming and circus-themed party games. The game is split between action gaming following the general storyline and circus-themed party games available via the game menu.
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Reliance Home Video, Namco Bandai to release movie based games
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
