MAM
Kaya revamps brand identity, launches ad campaign
MUMBAI: Kaya Skin Clinic has launched a new advertising campaign post the complete revamp of its brand identity.
The new campaign is in line with the changing hopes and aspirations of today’s Indian woman and highlights the brand’s focused shift from a clinical approach to being the ultimate beauty destination.
Created by Kaya’ creative agency, Salt Brand Solutions, the television campaign introduces Kaya’s Signature Face Therapy range.
Kaya Skin Clinic marketing head Suvodeep Das said, “Our endeavour is now to communicate that the brand is not only a problem solver but also offers the consumer complete beauty transformations. As part of the repositioning exercise, we have also introduced a new portfolio of services. Our new TVC campaign portrays the brand in a contemporary, fresh and aspirational light”.
Apart from the TVC campaign, the company is deploying mediums like print, outdoor, digital and social media to promote its new identity. Kaya is also introducing the ‘Kaya Wall of Beauty’ initiative through its digital embassies to encourage consumers to share how Kaya redefined ‘beauty’ for them.
The initiative aims to create an engagement platform for consumers to post their experience at Kaya along with a picture for the world to see and appreciate.
“Kaya Wall of Beauty’ gives us a strong platform to engage with our six lakh consumers across the nation. This digital activation resonates with our new TVC’s thought and brings the experience alive with our consumers sharing their stories of how Kaya has made them look and feel beautiful,” Das said.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
