MAM
Cannes Lions: 31 Indian entries shortlisted in Press category
MUMBAI: 31 entries from India have made it to the final shortlist in the Cannes Lions 2012 for the Press Category.
DDB Mudra Group has got maximum with 10 shortlisted entries, followed by Leo Burnett (eight entries), Ogilvy & Mather Mumbai (six), BBDO India (four), Publicis Communications (two) and BBH India Mumbai (one).
DDB Mudra Group Mumbai has two shortlisted entries for Geebees Beverages’ Coffee Gold for Great Fire of London and New York Blackout campaign in Non-Alcoholic Drinks sub-category, and three for Armenian Internet Shutdown, New York Blackout and Great Fire of London campaign for the same client in Art Direction sub-category. It also has two entries for Volkswagen’s VW Touareg for Tree and Deer campaign in Cars sub-category, while three entries are for Stedfast’s Shredders for Roswell, JFK, Elvis campaigns in Business Equipment and Services category.
Leo Burnett has eight shortlisted entries for Bajaj Electricals’ exhaust fans in three sub-categories – Photography, Art Direction, Home Appliances and Furnishings for its Fish, Socks, Eggs and Cigarette campaign.
O&M Mumbai has three shortlisted entries for Perfetti Van Melle India’s Mentos Sour Marbels for Nails, Barbed Wire and Electric Shock campaign in Sweet Foods and Snacks sub-category and three for Mattel Toys’ Hotwheels for Drawers, Sofas and Refrigerator campaign Entertainment and Leisure sub-category.
BBDO India Mumbai has two shortlisted entries for White Collar Hippies’ Corporate Campaign for AK-47 and Nuclear Reactor campaign in the Travel, Transport and Tourism sub-category and two for DHL’s Express for Box Triangle and Box Cuboid campaign in Business Equipment and Services sub-category.
Publicis Communications has two shortlisted entries for Bookstalk Audiobooks’ Audiobooks for William Shakespeare and Arthur Conan Doyle campaign in the Retail Stores sub-category.
BBH India Mumbai has one shortlisted entry for Hindustan Unilever’s Vaseline Petroleum Jelly for Vaseline Bat campaign in Cosmetics and Beauty sub-category.
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Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
