MAM
Natrajan & Subramanian quit LIM, Manas Mishra joins as prez
MUMBAI: Lintas Initiative Media‘s top two executives have quit. Sudha Natrajan, the CEO of the agency, and Raghav Subramanian, the COO, have moved on to start their own venture.
Meanwhile, Lintas Initiative Media has appointed Manas Mishra as the president. Based in Gurgaon, he will service the agency’s blue
chip accounts in the country including Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M and Citizen watches.
Mishra, who moves in from Starcom MediaVest Group- Greater China where he has been working as the managing director, will report to Lintas Media Group chairman and CEO Lynn de Souza.
Natrajan will be with the agency till the end of July, after which she will pursue her own venture in the media and entertainment space. It, however, could not be confirmed on exactly what her venture would be.
Lintas Media Group CEO Lynn de Souza said, “Sudha has been a great asset to Lintas Media Group. Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.
On the appointment of Mishra, De Souza said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”
Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”
Mishra is a media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management. Prior to Starcom, he was with Mudra Connext. He has also worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.
Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.
Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of
experience in the business of media, consulting, analytics and research.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
