MAM
WPP’s Possible Worldwide appoints Kamal Krishna as MD for India
MUMBAI: WPP’s digital agency Possible Worldwide (PWW) India has appointed Kamal Krishna as managing director and Prashant Shivankutty as senior vice-president in a bid to strengthen its India team.
Krishna comes in from e-commerce beStylish.com where he was head marketing and was part of the launch team and led marketing and tech initiatives through two funding series.
Shivankutty’s previous stint was with mobile value added services provider Comviva as associate vice-president.
While Krishna will be responsible for enhancing PWW‘s regional operations along with managing the overall business, Shivankutty has been roped in to manage and upgrade the agency’s technology and creative teams for domestic as well as international digital delivery.
Krishna has more than 15 years of experience. He has in the past led WPP Digital‘s key business initiatives and accounts across Asia and Africa. Pritor to beStylish.com, he was part of the team that established WPP’s digital agency Squad Digital. He has also been involved with the launch of Publicis Groupe‘s Digitas India and has worked on brands such as Hewlett-Packard, General Motors, Unilever, Skoda, Microsoft and Airtel.
Starting his career in 1996, Shivankutty’s first job was with Infovision Group where he spent eight years heading its software development lab and CRM practice. He then shifted to Sapient in early 2004 and five years later to Quasar in 2009. In his last assignment, Shivankutty led global delivery at Comviva, managing clients such as Airtel, Tigo, MTN, BanglaLink, Grameen Phone and Etisalat.
WPP launched Possible Worldwide as a global interactive marketing outfit 2011 by combining its digital agencies Schematic, Bridge Worldwide (US), ZAAZ (US), Blue (Singapore), Quasar (India), Grape (Russia) and Carnation Group (Europe).
Australia Tourism Board, Makemytrip and Cathay Pacific.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
