MAM
Madison Media to handle Parag Milk Foods media biz
MUMBAI: Madison Media Infinity has bagged the media duties for Parag Milk Foods, the makers of Go and Gowardhan milk-based products like cheese, milk and ghee.
The incumbent agency on the account was Carat.
Madison Media and Platinum Media group CEO Gautam Kiyawat said, “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”
Parag Milk Foods chairman Devendra Shah said, “We have partnered with Madison Media considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically.”
Madison Media has been winning accounts consistently this year with Dixcy Textiles, Enamor and Crompton Greaves added in their kitty of clients recently. The company‘s gross billing amounts to Rs. 30 billion and has clients like Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Domino‘s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network and Indian Oil.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
