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Sundance Channel launches in Poland on n DTH platform
MUMBAI: AMC/Sundance Channel Global has announced the launch of Sundance Channel on the DTH platform n in Poland.
Sundance Channel launched to n‘s subscribers in high definition as part of the Film Hits package. Through a combined programming offer with n, Orange subscribers on the Film Hits tier will also become subscribers to Sundance Channel.
This news follows the announcement of several new European and Asian carriage deals for Sundance Channel over the past few months, including countries such as the Netherlands, Belgium, France, Spain, Portugal, Romania, Hungary and Taiwan.
Sundance Channel was established by Robert Redford and offers audiences independent films, documentaries and original programmes.
AMC/Sundance Channel Global president Bruce Tuchman said, “Poland continues to be a priority market for the expansion of Sundance Channel across Central and Eastern Europe and we are thrilled that this launch will greatly increase our footprint in the country. This exciting partnership with n reflects the growing demand for Sundance Channel in Poland and will offer audiences high quality, globally renowned film and TV programming and VOD offerings in high definition.”
Sundance Channel is currently available on cable systems across Poland including UPC Polska which first launched the channel.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
