Applications
Colors launches mobile app for Jhalak Dikhhla Jaa
Mumbai: Colors has launched a mobile application for its celebrity dancing reality show, Jhalak Dikhhla Jaa.
The application will be available on all three – Blackberry, Android and iOS – platforms.
The application aims to “step out” and reach the technology savvy population of the country.
Colors has worked with InTime Media, in association with BBC Worldwide, to develop this application which will translate the on screen episodes alive on mobile screens.
Colors digital head Vivek Shrivastav said, “With this season of Jhalak Dikhhla Jaa, we wanted to step out and do something that we have never done before. By creating this application, we are reaching out to the thousands of technology enthusiast who are on the go and want the world at their finger tips.”
The app will have interactive features that will appeal to the visual, intellectual and socially active person. Users can explore videos, revisit popular episodes, performances along with some behind the scene trivia, and follow all tweets of Jhalak through the social media tracker besides vote.
“We wanted to introduce an off air engaging application that is accessible on mobile. The show has been very active on social media and with the launch of the application we are hoping to get viewers to enjoy their favourite show and be part the extravaganza anytime,” Shrivastav added.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
