MAM
Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5 TVR
MUMBAI: Dabbling in the horror genre seems to be working for Zee TV. Fear Files, opened with 3.8 TVR, more than double what the channel used to get from that 10.30 pm weekend band earlier.
The debut rating of the paranormal show on 30 June helped Zee TV race ahead of competition in that slot. It could not, however, elevate Zee TV’s position in the Hindi GEC pecking order. As per TAM data (HSM, C&S, 4+) provided by Hindi GECs, Zee TV lost three GRPs and ended the week at No. 3 with 211 GRPs. Apart from Fear Files and DID Li’L Champs, the other Zee TV shows saw a dip in ratings.
The Hindi general entertainment channels continued to maintain their rankings in the week ended 30 June with Star Plus in the lead position. The channel added 14 GRPs, ending the week with 265 points, as some of its leading fiction shows improved in ratings.
Indian Telly Awards 2012, a property of Indiantelevision.com, earned a rating of 2.5. The premium television awards show, which aired on Colors for two hours on Saturday, pocketed 10 GRPs for the channel. Colors held on its second position in the GEC hierarchy with 233 GRPs (239 GRPs in the previous week).
Meanwhile, Sony Entertainment Television (Set) slipped below the 200 mark once again, shedding seven GRPs to record 194 GRPs in the week.
Sab gained 11 GRPs to end with 120 points while Life OK collected 101 GRPs (last week 97). Sahara One with 42 GRPs remains at the bottom position.
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Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
