MAM
Windchimes Communications wins Yes Bank’s social media biz
MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank.
The agency’s mandate is to set up and sustain the bank’s presence across different social media platforms.
The bank has forayed into social media with an aim of connecting with their audience on all matters financial and to provide any kind of banking assistance for the new age Indian.
Yes Bank president and CMO Anindya Datta said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand’s media mix. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment.”
Windchimes Communications head maven Nimesh Shah said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
