MAM
Windchimes Communications wins Yes Bank’s social media biz
MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank.
The agency’s mandate is to set up and sustain the bank’s presence across different social media platforms.
The bank has forayed into social media with an aim of connecting with their audience on all matters financial and to provide any kind of banking assistance for the new age Indian.
Yes Bank president and CMO Anindya Datta said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand’s media mix. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment.”
Windchimes Communications head maven Nimesh Shah said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
