MAM
Mogae Media launches mobile creative agency
MUMBAI: Mogae Media has launched a single window mobile creative agency, Mobocracy, that will tap into the next wave of advertising.
The agency will be headquartered at Mogae Media‘s Gurgaon office. The startup has a team of 12 professionals across design, creative, technology and mobile integration.
Mogae Group executive director Tanya Goyal said, “The world is getting smaller, to the size of your palm. At Mobocracy we’ve invested in founding the right skills for optimising design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns.”
With mobile as a platform growing, search on mobile web has grown four times since 2010 and by 2013 Mogae believes there will be more mobile web users than those on desktops and laptops.
Mobocracy claims to set realistic RoI goals for the mobile, deliver a mobile strategy to cut through the clutter and provide solid technical back-end to power a functional visual front-end.
“With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way,” the company said.
The methodology for design of mobile websites is mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the larger ones like 128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels. Mobile Website architecture is designed to give the user a good browsing experience by taking care of color schemes used, minimum scrolls and less typing. Also, the website should optimise for quick downloading by using optimised graphics and should fetch information from existing web databases.
“It’s hard to believe that as recently as a decade ago most businesses did not even have a website or, at best, maintained a meager online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of “smart phones” such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites. Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen,” Goyal added.
Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by ad-man Sandeep Goyal, former JV partner and chairman of Dentsu India.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
