MAM
Western Union takes Uefa Europa League presenting sponsorship
MUMBAI: Western Union, a leader in global payment services, has become the new Global Partner and the Presenting Sponsor of the Uefa (Union of European Football Associations) Europa League, one of the most prestigious football competitions. This sponsorship will commence immediately and run through to the Uefa Europa League Final in 2015.
This sponsorship of the world’s largest club competition, comprising 193 professional football teams from 53 countries, provides Western Union with a unique opportunity for worldwide brand visibility, with the competition broadcast in more than 200 countries and enjoying an average cumulative audience of 1.3 billion every season1.
Drawing upon this global reach allows Western Union, with its extensive network of 500,000 Agent locations in over 200 countries and territories, to engage its consumers and Agents around the world in the excitement of the Uefa Europa League.
The agreement also provides video, digital and social media content opportunities, and use of the Uefa Europa League brand assets.
Western Union Ventures EVP, CMO and President Diane Scott said, “We are delighted to become the Presenting Partner of the Uefa Europa League. What makes football truly unique is being universal, with an unmatched global appeal. As a brand in 200 countries and territories worldwide, Western Union wants to enable its consumers and Agents to engage in the excitement of the Uefa Europa League, and provide them with opportunities and ways to do so anywhere on the planet.”
As part of its overall support for the Uefa Europa League, Western Union is developing a comprehensive marketing and communications programme.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
