MAM
IPG’s BPN wins Dr Reddy’s media biz
MUMBAI: Dr Reddy‘s has awarded media duties of its OTC (over the counter) business to IPG‘s recently launched agency Brand Programming Network (BPN).
The account was won on the back of multi-agency pitch in which Starcom MediaVest Group had also participated.
The incumbent agency on the account was Prachar.
The account size of the business is estimated to be around Rs 200 million.
BPN India CEO Suresh Balakrishna said, “We are really excited to have won this account. It is a great start for BPN. In countries like the US, 30 per cent of advertising is on medical products.Pharmaceutical in India is going to grow in next few years.”
The creative agency on the account is Mudra Health.
BPN was launched last month in India and operates under the Lintas Media Group (LMG) umbrella. It focuses on promoting brand health and success in this social and consumer driven media landscape.
The agency also handles Henkel in Mumbai, Yepme.com in Delhi, OCL in Kolkata, and Jayalakshmi Silks accounts in Cochin.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
