Applications
Netflix users streaming more TV shows: Nielsen
MUMBAI: A growing number of Netflix subscribers prefer to stream TV shows or TV-like programming to movies, according to a new Nielsen study.
The study comes in the backdrop of Netflix announcing that their members had enjoyed more than two billion hours of streamed video in Q4 2011.
A recent Nielsen survey shows 19 per cent of the respondents prefer to use the service for TV or TV-like programming, an increase of eight per cent compared to 2011.
The increase comes in the wake of Netflix not just inking partnerships to re-air programming, but also jumping feet first into production themselves, rolling out original content—like the 8 episode “Lillehammer” starring former Soprano sidekick Steven Van Zandt or the upcoming “Orange is the New Black,” which is the first project from “Weeds” showrunner Jenji Kohan following the Showtime program’s run. The company has also made headlines for resurrecting beloved sitcom “Arrested Development.”
Increasing original content could help to drive Netflix users to stream even more TV-like content in the future.
Conversely, subscribers mainly streaming movies dipped from 53 per cent in 2011 to 47 per cent in 2012, proving that consumption of media happens opportunistically.
Netflix users that prefer to watch both movies and TV shows equally remained relatively flat—36 per cent in 2011 and 35 per cent in 2012.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
