MAM
Water Interbrand makes a steady start
MUMBAI: DDB Mudra Group‘s strategic branding outfit Water Consulting, a merged entity of Omnicom‘s Interbrand and erstwhile Mudra‘s strategic branding and design consultancy Water, has posted an encouraging start in the quarter ended June.
In its first three months of operations, the agency has not only expanded its client base but also the scope of its operations. It added new projects like PepsiCo GNG brands Quaker and Tropicana, Asian Paints PPG‘s corporate branding and environment design, XLRI rebranding, MoneyGram brand expression, and EMMBI‘s brand strategy, identity and engagement assignment.
With the new assignment, the agency now has a total of three overseas clients – Etisalat, PepsiCo and MoneyGram.
Interbrand London CEO Graham Hales said, “The emphasis on all assignments being carried out now is in line with Interbrand‘s commitment to creating and managing brand value in a benchmark way.”
Water Interbrand business head and head of strategy Ashish Mishra said, “Significantly, Water‘s central philosophy of creating brand‘s that resolve socio cultural conflicts has found great resonance with Interbrand‘s inspirational belief that brands have the power to change the world.”
Hales added, “Being a pioneer and a leading global brand consulting network, we would like to create a clearer understanding of how brands are living business assets which when managed well across touch points, create identification, differentiation and value.”
The agency also expressed its intent to grow the Indian market as well by providing an approach that demonstrates the measurable value of brands.
Water joined the global Interbrand network when Omnicom acquired majority stake of 51 per cent in Mudra last October. The global brand consultancy is represented in India through Water.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
