MAM
Bang in the Middle scoops up Dulux digital duties in India
MUMBAI: Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. The agency would be responsible for chalking out strategies and implementing an entire suite of digital services to spruce up Dulux‘s online presence.
Bang in the Middle would be responsible for planning and executing a 360 degree digital branding of Dulux through engaging social media strategy.
Akzo Nobel India Dulux marketing manager Pushkar Jain said, “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with ‘Bang in the Middle‘, we hope to impact consumer behavior through digital experiences.”
Bang in the Middle managing partner Naresh Gupta said, “It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint.”
ture Capital, Eristoff (Bacardi) and Rupa Innerwear.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
