MAM
Cadbury Bournville launches first TVC on TDKR association
Mumbai: Post its partnership with Warner Bros for the The Dark Knight Rises (TDKR), Cadbury Bournville has has rolled out its first television commercial to generate more excitement and engagement around the coming together of two brands.
The TVC has been conceptualized by Ogilvy & Mather.
Ogilvy and Mather group creative director-Mumbai Manoj Shetty said, “Cadbury Bournville appeals to a certain sociographic and psychographic profile. As it turns out this same target audience grew up reading Batman comics. Which is possibly why this association couldn‘t have been a better fit.”
The new TVC is a 30-second commercial which captures “exclusive and thrilling” sequences from the movie along with visuals of Cadbury Bournville. The TVC culminates with the Bournville-TDKR contest enticing the youth to participate with one lucky winner standing a chance to win a free trip for two to Warner Bros. Movie World in Australia.
Cadbury India director- snacking and strategy Chandramouli Venkatesan added, “As the fans await the movie of the year to be released in India, we plan to take the ‘The Dark Knight Rises‘ release to greater heights and even greater excitement among Bournville consumers. It‘s like the Dark Knight really has a Dark companion in India.”
The commercial is being aired on television networks across India and screened across 70 cinema halls in the country.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
