MAM
WPP Digital acquires majority stake in Acceleration
MUMBAI: Media communications group WPP‘s digital arm WPP Digital has bought majority stakes in the two holding companies of marketing technology firm Acceleration.
The two holding companies are Guernsey island-based Acceleration Holdings Ltd and South Africa-based Acceleration eMarketing Limited.
Acceleration‘s combined audited revenues for the year ended 31 December 2011 were US$16.8 million.
The acquisition is part of WPP‘s continued efforts to enhance its digital portfolio. WPP‘s annual digital revenues are almost US$4.8 billion, which is more than 30 per cent of the group‘s total revenue of US$16 billion. WPP‘s target is to have 35-40 per cent of revenues from digital in the next five years.
Acceleration, which was founded in 1999, has offices in Buenos Aires, Cape Town, Dubai, Johannesburg, London and New York and employee strength of 148 marketing technologists.
Acceleration provides services that help clients architect, implement and orchestrate digital marketing and publishing technologies to enhance their digital business initiatives. Its clients include Celebrity Cruises, The Economist, South African Tourism and UEFA.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
