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Sahara to enter cable TV biz via Digicable; Ashmore exits
MUMBAI: Sahara Group is acquiring a majority stake in Digicable Network (India) that will mark the Lucknow-based financial services-to-real estate-to-media conglomerate‘s entry into the cable TV business ahead of the government‘s digitisation mandate.
Ashmore will exit from Digicable after investing in the company in 2007. The UK-based global private equity fund held equal stake of 49 per cent in Digicable and Broadband Pacenet, both promoted by Jagjit Kohli and Yogesh Shah.
Digicable was 51 per cent owned by Broadband Pacenet, the Mumbai-based broadband services provider, and 49 per cent by Ashmore. This in effect gave Ashmore around 74 per cent stake in Digicable, the multi-system operator (MSO) with a pan India footprint.
Highly placed sources have confirmed the deal to Indiantelevision.com.
The transaction will be a two-way process. Steller Interactive Media Pvt Ltd, the parent company through which Kohli and Shah hold their stakes in Digicable and Broadband Pacenet, will first buyout Ashmore with the support of Sahara. Steller Interactive Media, after taking full ownership of Digicable and Ashmore, will then sell majority stake to Sahara.
Post transaction, Sahara is likely to hold 74 per cent stake in both the companies while the remaining will be with Kohli and Shah, sources said.
Sources could not confirm the exact amount Ashmore took home to exit from its cable and broadband investments in India. The private equity firm had poured in around $240 million into the company and was looking to exit from its sour investments.
Sahara had shown nascent interest in cable and IPTV business years back but did not venture into it due to the revenue leakages from the last mile that was owned by the local cable operators. The analogue cable market was also highly fragmented. Sahara’s interest now stems from the mandate to the cable TV industry to switch over nationally from analogue to digital by December 2014, beginning with the four metros over the next three months.
Sahara Group also owns a broadcasting business. Sahara One Media and Entertainment Ltd operates in the motion pictures and Television arena. The company runs three channels – Sahara One, Filmy and Firangi.
Digicable was started in 2007 by Kohli, along with his business partner Yogesh Shah, soon after he quit Zee Group‘s Wire & Wireless India Ltd (WWIL). He had then roped in Ashmore to invest in the business.
Also read:
UK private equity firm Ashmore takes 49% in Jagjit Kohli‘s new cable venture
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
