Lowe Lintas bags Amrutanjan’s creative biz

MUMBAI: Lowe Lintas & Partners has won the creative duties of the pain reliever brand Amrutanjan, following a multi-agency pitch.

The account will be handled out of the agency‘s Chennai office.

Confirming the development to Indiantelevision.com, Amrutanjan Healthcare group product manager Reena Kamalarajan said, “Yes, we have appointed Lowe Lintas as the creative AoR. Their focus as of now will be our mother brand Amrutanjan Aromatic Balm.”

The media agency on the business is Vizeum India.