MAM
Sri Lankan Airlines partners EFLI
MUMBAI: Sri Lankan Airlines has tied up with the Elite Football League of India (EFLI) as the airline partner of the professional American football league.
As part of the deal, Sri Lankan Airlines will fly down the Indian and Pakistani teams and their American coaches and medical teams to ensure the success of the event.
Sri Lankan Airlines chairman Nishantha Wickremasinghe said, “With this partnership a new chapter unfolds in Sri Lanka’s field of sports with American Football League being played here for the very first time and even more significantly the first ever such tournament to be played in South Asia, of which I am certain will dazzle the sports loving Lankans and our neighbors in the sub-continent.
Eight teams will take part, five of which are from India, two from Sri Lanka and one from Pakistan which will see over 180 players in action.
Ten Sports will telecast later all the 31 matches that the first season for the EFLI will have. The tournament will be held from 25 July-25 August in Sri Lanka.
EFLI co-CEO Richard Whelan said, “This new relationship with Sri Lankan Airlines is a significant achievement for the EFLI. Team EFLI is delighted and very appreciative that Sri Lankan Airlines, such a powerful and winning organization has agreed to unite with the EFLI. The EFLI platform through Ten Sports is a perfect communication highway to reach Sri Lankan’s target audience at very reasonable rates.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
